Royal Mail
Royal Mail Data Services needed to raise GDPR awareness among its customers – we promoted its message through an issues-based content campaign.
Royal Mail Data Services (RMDS) undertook a project to promote its offering around GDPR (General Data Protection Regulation), highlighting the issue of poor-quality customer data and how it could make companies non-compliant with the incoming legislation.
We promoted this message to key media via a series of press releases, surveys, interviews, Q&As and opinion pieces, establishing RMDS as a key voice around GDPR and permission-based marketing, while at the same time promoting its GDPR-compliant Home Mover Marketing Service.
We also wrote and designed a business and marketing guide to GDPR, which explained the key points of the legislation and emphasised the importance of mail as a promotional tool in a post-GDPR world.
“Royal Mail is one of the most recognised brands in the country, but its data division was offering a new product to a relatively unfamiliar, niche market.
Working with our MD and marketing team, Catalyst secured high-profile media opportunities for our data experts that helped build our credibility and expand our awareness among data and marketing buyers in some of the UK’s largest companies.”
Fraser Chisholm, Head of B2B Marketing, Royal Mail
